Elephants hate chilli…let’s make it a business
My brother gave me this book “Adventure Capitalist” for Christmas in 2009.
Although, we have agreed years back that we are not giving Christmas presents in our family anymore (which makes Christmas time very relaxing for us and more sustainable for the earth), he presented me with this book that he saw at an airport bookshop and reading the title he though I might like it.
Economist Conor Woodman left his highly paid job as an analyst in the City of London, sold his house and took 50.000 $ as investment money with the goal to travel the world in 80 trades and make a profit.
So this morning, I have just read the chapter of Elephant Pepper sauce – Conor has bought some bottles in Africa to trade with.
Elephant Pepper is a business with a vision for a world where African farmers lead productive healthy lives, free from poverty and where human and elephant populations coexist in harmony.
The Problem: Elephants eat small-scale farmers crops.
The Solution: Elephants Hate Chilli. They dislike its spicy smell and taste.
The business idea: grow lots of chillies and make Elephant Pepper sauce out of it to provide income for rural farmers.
